The 2014 awards were launched in Reveal magazine in March, showcasing an extensive Blonde Icons feature from PRO:VOKE Touch Of Silver. Readers were invited to vote for their favourite online retailers along with their ultimate blonde icon, and when they did they were entered into a draw to win a trip for two to the awards. A complete Touch of Silver take-over followed on reveal.co.uk and cosmopolitan.co.uk.
Thousands of readers voted in the awards, revealing their favourites in categories such as best customer service, best shoes, best plus size collections and favourite blonde icon.
On the 20th May 2014, the stars came out in force to attend the event. London's DSTRKT night club was packed with a glamorous array of celebrities and fashionistas, all there to honour the best in online and high street fashion. And what a night it was!
The main award for Online Retailer of the Year went to bohoo.com and was presented by PRO:VOKE Touch Of Silver's very own Jen Edwards. And with the beautiful blonde Gemma Collins scooping the Editor's Choice Award, and Touch of Silver ambassadors Sam and Billie Fairs winning three awards between them, there was plenty to celebrate.
The awards evening was covered extensively by Reveal, both in print and online. It was also picked up by online title the Mail Online, as well as OK magazine and the Mirror - a spectacular result for a highly successful campaign!
Online Retailer Of The Year: boohoo.com
Editor's Choice: Gemma Collins
Most Stylish Celebrity: Sam Faiers
Best for Celeb Style: Minnies Boutique
Best Boutique: Minnies Boutique
Fave Celeb Stylist: Gok Wan
Best Fashion Blog: Millie Mackintosh
Best Celeb Designer Collection: Kardashian Kollection For Lipsy
Best Vintage: eBay.co.uk
Best Lingerie: Marks & Spencer
Best for Saturday Night Style: Topshop
Best Designed Site: asos.com
Best Accessories: New Look
Best for a Bargain: boohoo.com
Best Plus Size: Yours Clothing
Best Specialist: Mothercare
Best for Ethical Fashion: H&M
Best Service: asos.com
Most Fashion Forward: Topshop
Best Shoes: New Look
Best One Stop Shop: boohoo.com