Soft & Gentle was given the 'Prima Reader Rated' seal of approval

Soft & Gentle was given the 'Prima Reader Rated' seal of approval

Prima Reader Rated is a brand new endorsement launched to drive trial of products to a wider audience through peer-to-peer recommendations. It is a key driver in the modern woman’s search for products that deliver exactly what they promise.

The newest addition to the Soft & Gentle range, the Orange Blossom & Grapefruit anti-perspirant deodorant, was put through its paces by a carefully selected Prima reader panel. They tested it on performance, effectiveness and whether they would recommend the product to a friend. We are thrilled that it passed all categories with flying colours!

We received fantastic feedback from the Prima readers who shared their love for their latest addition to their recommended products. One reader commented, "I'm really impressed with this deodorant. Subtle, fresh fragrance, no marks on my clothes and kept me fresh from morning until night. Love this product and will definitely buy it!"

The new Orange Blossom & Grapefruit anti-perspirant deodorant is formulated to put a spring in your step with a fruity blend of orange blossom and citrus, combined with delicate tones of freesia for a clean and fresh fragrance.

Just like Soft & Gentle's other anti-perspirant deodorants, it offers 48hr protection, anti-white and yellow marks, and skin-kind ingredients including soybean. Check out the full Orange Blossom & Grapefruit range here:

www.softandgentle.co.uk  

 

*Prima trial for the deodorant spray, Orange Blossom & Grapefruit variant, May 2014, 128 women

Soft & Gentle Orange Blossom & Grapefruit range

Put an extra spring in your step with our fruity blend of orange blossom and citrus, combined with delicate tones of freesia for a clean and fresh fragrance.

www.softandgentle.co.uk

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