This new range is designed to protect the skin’s health from one of three main skin concerns: dryness, oiliness and sensitivity. Fusing beauty, wellbeing and scientifically advanced ingredients, this range offers the perfect solution to balance all kinds of skin.
With colour-coding based on skin type, it’s easy for women to select the products that are right for them. The packaging is clean and easy to read with the hierarchy of benefits clearly displayed on the front of each product. The initial reception to the launch has been fantastic with increased retailer listings; great press coverage in national titles, from the Daily Express to Best; and heart-warming reviews from consumers.
The products in more detail:
Cuticura’s Skin+Balance range for dry to very dry skin, enriched with Vitamin E, is specifically formulated to improve the skin’s ability to retain moisture and protect it against further dehydration or tightness. Consisting of a Nourishing Facial Cleanser, Moisture Rich Facial Cream and Hydrating Facial Wipes for the face it’s perfect for women in need of a moisture boost. For the body, the Intensive Hand & Nail Cream provides 24 hour hydration, while the Protective Anti-aging Hand & Nail Cream offers all day hydration. Cuticura’s Moisture Boost Body Cream is ideal for all-over super smooth skin.
Cuticura’s Skin+Balance range for combination/oily skin is enriched with Zinc PCA and Cucumber extract. Specially formulated to protect skin from swinging between oiliness and dryness, the range consists of a Shine Control Facial Cleanser, Shine Control Facial Moisturiser and Oil-free facial wipes.
Cuticura’s Skin+Balance range for sensitive skin, enriched with Aloe Vera and Chamomile, is specifically formulated to protect against environmental irritation, whilst calming and soothing sensitive skin. Consisting of a Soothing Facial Cleanser, Calming Facial Toner, Hydrating Facial Moisturiser and Soothing Facial Wipes, this range is free from known allergens and detrimental skincare ingredients making it perfect for skin in need of extra care.